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Papa Cash and Construmex launch homeownership campaign

Huntington Park, CA (March 25, 2008) - Papa Cash, the largest Hispanic financial services network in California, today announced that it has signed a marketing agreement with Construmex to promote homeownership opportunities for Mexicans residing in the U.S.

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Under the terms of the agreement, Construmex’s services will be offered at select Papa Cash locations in greater Los Angeles, including Huntington Park, Santa Fe Springs, Baldwin Park and Van Nuys. Customers who visit these Papa Cash locations will be able to purchase a new home in Mexico or buy construction materials to build one, as well as obtain financing to do so.

“Today’s agreement with Papa Cash marks a significant milestone for our company as it allows us to increase our network of points of sale in a market such as California where so many Mexican immigrants reside. We are grateful to Papa Cash for recognizing the quality of our product, and assisting us in the marketing and sales of Cemex’s building materials and Construmex’s portfolio of homes in Mexico,” said Mr. Andrés Montalvo, General Director of Construmex in the U.S.

“We are excited to work together with Construmex to provide Papa Cash’s customers with an opportunity to build wealth through homeownership. Thousands of customers will now have a proven mechanism for purchasing a home of their own in Mexico, while being cared for by people who truly understand their financial needs. Construmex appreciates the immense loyalty and potential of Papa Cash’s clientele and we are glad to collaborate with them in this important initiative,” said Mark Nierman, Papa Cash’s President.

Construmex (www.construmex.com) facilitates the purchase of homes and home-building materials in Mexico to Mexican nationals living in the U.S. Since 2001, the company has fulfilled the housing needs of over 80,000 Mexican immigrants residing in the U.S. Construmex is a subsidiary of Cemex (www.cemex.com) one of the world’s largest building materials companies.

Papa Cash operates over 40 financial service centers in Southern California committed to serve low and moderate income Hispanics with the opportunity to achieve the American dream. Papa Cash (www.papacash.com) is an affiliate of Bergerac Investments (www.bergeracinvestments.com), a private equity firm targeting Hispanic and Latino entrepreneurs in the mainland United States. For more information, please contact us at 888.234.5650 or write us at





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